Product Spotlight: Nervacore by CEL Nutrition
Product Spotlight: Nervacore by CEL Nutrition
Nervacore is a brand name of a popular line of fruit juices. It was founded in 1993 by John Breen and Robert Wiederhorn. The company’s products are sold at over 300 retail stores throughout the United States, Canada, Mexico, Australia and New Zealand.
The product’s main ingredient is apples. The juice contains approximately 0.5% of sugar (0.1% of sucrose) and 2% of water.
The average serving size for one 16 oz glass is 150 mg of fructose, 40 mg glucose, 20 mg maltose, 10 mg lactose and 15mg pectin per 100 mL beverage.
According to the label, the juice contains no added preservatives or artificial colors. However, it does contain citric acid, which may have been used as a preservative. Citric acid is not naturally present in apples but can be produced from other fruits through chemical processes. Some studies suggest that citric acid might reduce the risk of certain cancers and heart disease.
Other studies suggest that excessive citric acid can be toxic to animals.
The juice is not pasteurized and may contain potentially harmful bacteria such as E.Coli and Salmonella. The product also contains sorbic acid (a type of preservative), which may cause allergic reactions in sensitive individuals.
Some users have suggested that the product may help in fighting the common cold, but there is no reliable evidence that this is true. Some users have experienced temporary relief of fatigue after drinking the juice. There is no evidence that this product boosts energy levels and one serving (100 mL) contains a relatively low amount of sugar.
The juice may be contaminated with pesticides and other potentially harmful chemicals. The product is made from apples that are grown with the use of pesticides. These chemicals may be present in small quantities in the final product.
The juice is considered safe for most individuals but some people may be sensitive or allergic to it. Some individuals may also experience side effects such as diarrhea, nausea, loss of appetite, vomiting and stomach discomfort.
There is no evidence that the product is effective in treating any medical conditions.
Nervacore is a popular brand of fruit juices produced by the Cel-Nutrition Company. The company was founded by John Breen and Robert Wiederhorn in 1993. Nervacore is a major brand of fruit juice that contains only 60 calories in each serving and provides the body with important nutrients. The product line also includes a number of other fruit juices, such as apple, orange, cranberry, grape and tomato.
Cel-Nutrition was acquired by the Cott Corporation in late October 2008. The company is still run out of its headquarters in Los Angeles, California. The company also has an extensive list of retail stores that sell their products throughout the United States.
The brand was created in 1993 by John Breen and Robert Wiederhorn. Before launching the brand, the two men took a trip to France where they were exposed to a variety of different fruit juices for the first time. The trip inspired them to create their own line of freshly squeezed fruit juices. They launched the brand in the United States in 1998.
As of March 2015, Nervacore juices are available in three different bottle sizes. The smallest bottles contain 11.5 fluid ounces and are sold in packs of six. The medium-sized bottles contain 26 fluid ounces and are sold in packs of two.
The largest bottles contain 64 fluid ounces and are not sold in packs, but rather individually. Prices vary depending on the retail outlet.
Nervacore juices are primarily marketed towards active people who lead fast-paced lifestyles. The bottles feature high-energy images of people engaged in various physical activities, such as running and biking. The brand’s slogan is “enjoy the thrill of an active lifestyle.” Nervacore juices are also marketed as a healthy alternative to soda drinks.
In January 2013, Nervacore launched its “fuel your fun” campaign. The company donates 10 cents from the sale of each medium and large bottle to the National Interscholastic Athletic Administrators Association (NIAAA), which provides athletic programs to schools with limited funding. The company has donated over $1 million through this program.
During the winter of 2015, Nervacore ran a campaign promoting the health benefits of drinking its juices. Print advertisements and commercials pointed out that the juices do not contain high fructose corn syrup, are low in calories and can help fight off common viruses.
Nervacore juices are pasteurized and do not contain any preservatives. Each bottle is made with natural ingredients and contains no added sugar, making it a popular choice among individuals with diabetes. The brand’s website includes a page listing potential health benefits of each of the five juices.
The juice contains 2% of RDA of vitamin C per serving.
Nervacore juices are made out of 100% real fruit. Each bottle contains pulp to maintain the natural and fresh taste of real fruit juices. Nervacore juices DO NOT contain high-fructose corn syrup, artificial flavors or any added sweeteners.
Nervacore contains no juice concentrates; the ingredients are squeezed right from their original form.
Nervacore is pasteurized and contains no preservatives. It is also naturally gluten free.
Nervacore juices are made with an advanced cold-press technology that preserves the freshness and taste of the natural ingredients.
Nervacore juices come in five different, delicious flavors:
Nervacore is distributed in over 15 different countries. It can be found on six different continents. It comes in 1-liter Tetra Pak packages. The brand’s slogan for this line is “the real taste of nature.”
On April 1, 2016, Nervacore released a new flavor that would “revolutionize the juice industry.” The new flavor, Nervacore Super Lemon, contains three times as much lemon as the original Nervacore line. The new flavor was promoted with TV commercials and print advertisements. In one commercial, a speaker declares to an audience that he has been asked by Nervacore to tell the truth about lemons.
He starts by saying that lemons are in fact spherical, but then says that he’s only kidding. He goes on to say that Nervacore Super Lemon is three times as delicious as the original Nervacore line. The commercial ends with a voiceover explaining that Nervacore Super Lemon is in fact three times as tasty as the original flavor
In February 2011, Nervacore launched its “Because you want to feel good” campaign in the United Kingdom. A short commercial advertisement was released to promote the campaign. The ad features two young women sitting on a park bench. One of the girls spills the contents of her bag on the ground in shock.
The contents fall next to the other girl’s foot, who backs away in disgust. The first girl attempts to pick up the mess with one hand and offers to share a Nervacore bottle with the other girl. The other girl agrees and accepts the drink. At this point, the first girl realizes that she has grabbed an empty Nervacore bottle and throws it away in shock. The commercial ends with the caption “make good choices.”
In summer 2015, Nervacore launched its “fuel your fun” campaign. The new campaign was promoted using a variety of different methods. A TV ad was released which features a group of friends competing in a skateboarding competition. The ad focuses on the competitors’ different attitudes towards the competition.
In a parallel story, a Nervacore-branded bus drives through the city. The bus driver gives a bottle of Nervacore to a police officer, who drinks it and lets the bus drive through an otherwise closed tunnel. Meanwhile, the skateboarding competitors begin arguing with each other as their group falls apart. The ad concludes with the tagline “Nervacore: Fuel your fun.”
In the summer of 2016, Nervacore launched its “Nervacore is everywhere” campaign. The campaign was promoted using a variety of different methods. A TV ad was released which depicts a city-dweller hiking through the woods. He comes across a cold stream and takes off his clothes to go for a swim.
The ad then cuts to him sipping on a bottle of Nervacore after his swim. The ad is narrated by a voice which explains that the man could have drunk coffee, tea, or eaten an energy bar to wake up. Instead, “he chose Nervacore.” The hiking man has throughout the ad been shown interacting with several other Nervacore drinkers. It is explained that “Nervacore is everywhere,” because it is consumed in so many different settings. Later that summer, Nervacore released two other TV ads. The first depicts a man drinking Nervacore in the morning and riding a motorcycle through a desert. The second depicts a girl drinking Nervacore while water-skiing and wakeskating behind a speedboat. Both ads feature the tagline “Nervacore: Fuel your fun.” Additionally, Nervacore released a social media campaign which rewarded users who uploaded images and gifs with the #NervacoreFuelYourFun. Five different rewards were available, unlocked at 5, 10, 15, 20, and 50 shares. Nervacore also released Snapchat filters in the summer of 2016.
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